Zapier Workflow Hub

Building a user-powered automation library that doubled community engagement: ZapConnect 2024 and beyond

Most businesses struggle to find reliable automation solutions among thousands of options. When Zapier's users kept asking where to find tested workflows for their specific needs, the company saw an opportunity.

As they planned their ZapConnect 2024 event, they envisioned a central space where their community could build a lasting knowledge base of real-world automation success stories.

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The starting point

Zapier needed a central platform where users could showcase their automation workflows, share resources, and learn from each other during their ZapConnect event and after.

With over 7,000 app integrations and a growing community of automation enthusiasts, they lacked a dedicated space for users to discover and share innovative ways to use their platform.

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Zapier’s pain points

Zapier's platform connects over 7,000 apps, enabling millions of automated workflows. However, discovering these solutions often meant searching through scattered blog posts, forum threads, and documentation. As ZapConnect 2024 approached, Zapier recognized an opportunity to create something more meaningful than a temporary event platform.

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The path forward

The vision was clear: create a centralized hub that would showcase user-submitted workflows, house event resources, and highlight winners of the prestigious Zappies competition. But with only six weeks until the event, time was critical.

Our team tackled several complex requirements. The platform needed to support detailed workflow submissions while maintaining high content quality through moderation. It had to integrate with existing systems and provide a smooth experience for both event attendees and the broader Zapier community.

LowCode Agency’s solution

We chose Glide as our development platform, allowing us to focus on user experience while maintaining rapid development speed. The resulting application centered around a workflow gallery where users could submit and explore automation solutions.

Each submission captured essential details:

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A sophisticated moderation system ensured content quality. Zapier's team could review, edit, and approve submissions through an intuitive dashboard. Approved creators received automatic email notifications, keeping them engaged in the process.

The resource center became a knowledge repository, organizing event materials and related content in an easily searchable format. The Zappies competition hub added an element of excitement, first displaying submissions and later showcasing winners across various categories.

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Measuring success

The platform launched successfully before ZapConnect 2024, meeting all critical deadlines. More importantly, it achieved its goal of creating lasting value. The workflow sharing process, once scattered across various channels, became streamlined and accessible.

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Results

The Zapier workflow hub demonstrates how event-driven development can create lasting community value. By focusing on user needs while maintaining high technical standards, we delivered a platform that serves both immediate event requirements and long-term community growth.

The results proved substantial: with 33 educational sessions, over 50 industry speakers, and more than 60 dedicated spaces for virtual networking, the platform's impact exceeded initial expectations. As Danielle Lapierre from Zapier observed:

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The success of this project highlights the importance of understanding both immediate needs and future potential. While meeting the urgent demands of ZapConnect 2024, we created a foundation for continued community engagement and knowledge sharing in the automation space.