The Attributes

Introduction

From Assessment to Revenue Engine with a Six-Month ROI Breakthrough

Seven months ago, Kristen Diviney, CEO of The Attributes, and CCO Jenny Monkerhey hit a breaking point when their trust assessment tool gained rapid traction. Their Webflow-based solution simply couldn't keep pace with their success. What began as a market test was threatening to bottleneck their entire business growth.

When Rich Diviney published a book about the hidden attributes that drive high performance, he and his wife Kristen didn’t expect it to evolve into a global movement. But now, five years later, their company, The Attributes, has become a trusted name in leadership and team optimization, running workshops for Fortune 500 companies.

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At the core of their offering was a unique assessment measuring 41 innate human attributes, which are qualities that influence how people think, act, and perform. under pressure. As demand surged for this revolutionary approach, they faced a critical challenge: their technology couldn't scale with their vision.

Client's Situation: Success Created Its Own Problem

The Attributes' original trust assessment tool was built as a response to market demand. The team-based assessment evaluating trust through anonymous input had become an immediate hit, grading results from A to F and providing actionable insights. But success brought serious limitations to their original web-based solution:

• While it worked for individual users, it couldn't handle complex team assessments or properly onboard enterprise clients.
• The system lacked the infrastructure for B2B sales and multi-tiered access, while visual outputs and reporting weren't professional enough for high-value clients.
• Most critically, the platform couldn't support their expanding product catalog, essentially capping their growth potential.

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Project Goals: Build a Platform for Sustainable Growth

The Attributes needed more than just a rebuild; they needed a scalable tool that could grow with their business. Working with LowCode Agency, we set out to create a robust, scalable assessment platform on Bubble that could:

• Transform from a limited single-user tool to an enterprise system capable of handling thousands of simultaneous users without performance degradation.
• Handle enterprise-level training and support multiple monetization streams.
• Provide sophisticated role-based access for six distinct user types, each with their own specific permissions and capabilities.
• Deliver professional, visual outputs that reflected their premium brand and supported their position competing against industry giants

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LowCode Agency's Solution: A Three-Phase Evolution

MVP: The Foundation for Growth

The first version focused on rebuilding and expanding their popular trust assessment tool with enhanced functionality:

• The platform recovered 100% of its development costs within just six months of launch. This provided the validation and resources needed to fuel the next stages of development.
• The Trust Assessment now featured anonymous input and team-based evaluation, with visual, downloadable outputs that could be shared across organizational levels.
• The platform featured a streamlined permission system that allowed different user types, from administrators to individual clients, to access only what they needed.
• Company leaders could manage their teams and view results, while participants enjoyed a seamless assessment experience. This thoughtful design maintained data security while making the complex system feel intuitive for everyone involved.

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What made this MVP remarkable was its immediate impact: The platform recovered 100% of its development costs within just six months of launch. This provided the validation and resources needed to fuel the next stages of development.

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Version 2: From Product to Platform

As The Attributes secured more enterprise clients alongside existing partners like McKinsey & Company, Microsoft, American Airlines, and Lexus, they needed a platform that could scale with their growing roster of prestigious organizations:

• Custom dashboards for each of the six user roles created intuitive experiences tailored to specific needs.
• Company Admins gained the ability to categorize guests, filter between candidates and employees by role, and control whether participants could view their own assessment results.
• Flexible pricing tools included discount codes for enterprise clients and billing management for different subscription plans.
• Advanced user management now featured exportable data, editable profiles, and customized ranking of participants for specific attributes.
• Enhanced assessment displays provided detailed visual results with paginated reporting, automated reminders, and email-based result sharing.

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Version 3: Enterprise-Ready Scaling Engine

By month 8, the platform had transformed into a powerful tool serving thousands of users across industries including finance, pharmaceuticals, construction, banking, and even public service sectors like law enforcement:

• The platform's most impressive achievement? Successfully onboarding 1,300 users into a single project, with each assigned to assessments simultaneously, all without performance issues.
• Advanced training modules with certification tracking for both Partners and Individual Users.
• Detailed, paginated reporting allowed Company Admins to add comments about participant results, download comprehensive performance data, and track progress over time.
• Workshop tools enabled slide sharing directly within the platform, enhancing participant engagement during training sessions.
• A complete digital product catalog offered integrated purchasing and billing for e-books, workbooks, and specialized courses.
• The system supported full cross-functional analytics, allowing Super Admins to view all 41 attributes per guest while enabling Company Admins to custom rank participants.

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The Future: AI-Powered Personalization

Having transformed assessment data into business growth, The Attributes is now enhancing their leadership development platform with artificial intelligence. This isn't about merely adding features, it's strategically evolving how users extract value from their attribute data.

Working together, we're implementing three significant AI innovations that will deliver more personalized experiences:

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These innovations represent The Attributes' commitment to delivering increasingly personalized experiences at scale. By training AI on their proprietary content, we're ensuring all insights remain aligned with their unique frameworks while dramatically expanding the platform's value.

Development Process: Speed Without Sacrifice

With every version, LowCode Agency prioritized speed and agility, delivering the platform 30% faster than industry standards. This rapid development cycle allowed The Attributes team to iterate quickly based on user feedback and evolving market needs.

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The modern UI and visual impact of the assessments elevated The Attributes' brand experience, while Bubble's flexibility empowered ongoing enhancements without rebuilding from scratch.

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From Investment to Impact: Measurable Business Transformation

• The transformation delivered measurable business impact with a complete ROI within six months of initial launch.
• The Attributes successfully expanded into enterprise clients with capacity to handle over 1,300 users in a single implementation. Development moved 30% faster than industry standards, allowing the company to quickly capitalize on market opportunities.
• Perhaps most importantly, the platform enabled multiple revenue streams through tiered access models, digital products (including e-books and workbooks), specialized courses with certification, premium assessment reports, and enterprise-level subscriptions based on employee count.

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Beyond Technology: A Partnership for Continuous Growth

What makes The Attributes' story remarkable isn't just the technology transformation, it's the ongoing evolution that continues today. With each iteration, the platform grows more powerful, adapting to new market needs while maintaining the performance reliability that enterprise clients demand.

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This success stems from three critical factors that any business considering digital transformation should note:

• Continuous iteration rather than a one-time build has allowed The Attributes to embrace an evolving platform that grows with their business, adding new features as market demands shift. 
• Dedicated support through a customer success agent working alongside their team ensures technical challenges never impede business growth, with rapid responses to changing requirements. 
• The scalable architecture built on Bubble enables them to serve everything from individual users to enterprise-scale implementations without performance degradation.

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Looking at their journey proves that the right approach isn't about the biggest budget or the longest timeline. It's about building with scalability in mind, iterating quickly, and choosing partners who understand your business goals.

Is your company ready to transform its digital presence into a true business asset?

Book a free discovery call with us, and let's discuss how we can help you build a scalable platform that delivers ROI in months, not years. The technology that drives your next breakthrough might be closer than you think.

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