August Point Advisors

Introduction

How we doubled lead generation for a top food & beverage consultancy with a strategic 3-page website redesign

Three pages. That's all it took to turn August Point Advisors' website from a basic digital business card into a lead-generating success story that matched their five-star consulting reputation. While they were guiding restaurants and food brands to success, their own digital presence was serving up yesterday's leftovers. Here's the story of how we helped this culinary consulting leader create a feast for their clients' eyes—and their sales pipeline.

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The client's situation

August Point Advisors, a prestigious New York-based management consultancy, specialized in serving the food and beverage ecosystem. Their expertise spanned from guiding passionate startups to advising established institutions, offering end-to-end services in strategy, design, and operations.

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Client's pain points

The consultancy faced several critical challenges in their digital presence. They needed a sophisticated platform that could effectively showcase their expertise through case studies while capturing and nurturing leads through an integrated newsletter, which required a signup system. Additionally, they required an engaging platform that would allow potential clients to connect easily while maintaining their premium market positioning.

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Project goals

Our primary objective focused on designing and developing three crucial site pages that would serve as the cornerstone of August Point Advisors' digital presence:

• The case studies showcase would demonstrate their expertise and success stories
• The newsletter content hub and signup interface would facilitate ongoing engagement with their audience.

Each page needed to embody their commitment to excellence while maintaining optimal technical performance and user experience.

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Challenges

The project presented several significant challenges that required careful consideration and strategic solutions:

The team needed to create seamless integration between content presentation and lead capture systems while ensuring brand consistency. Furthermore, implementing robust technical solutions while maintaining user-friendly interfaces proved complex, as did meeting modern web standards while preserving loading speed and performance.

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LowCode Agency's solution

We developed a comprehensive web development strategy utilizing Webflow's powerful platform, incorporating both design and technical elements to create a cohesive digital experience.

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Design and branding considerations

Our design approach centered on creating an intuitive navigation structure that ensures effortless user journeys throughout the site. We implemented full accessibility compliance meeting WCAG standards while carefully maintaining brand-aligned visual elements. Every design decision was made with user-centric principles in mind.

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Technical implementation

The technical solution comprised four key components:

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Development process

Our development approach followed a methodical path that ensured quality and efficiency at every step.

We began with a thorough review of brand guidelines and asset collection, followed by comprehensive technical requirements documentation. The design phase incorporated UI/UX wireframing and responsive design implementation, with careful attention to accessibility considerations.

During development, we optimized the Webflow platform, implemented SEO best practices, and integrated analytics tools.

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Timeline

The comprehensive redesign was achieved in 3 weeks, enabling rapid deployment while maintaining exceptional quality standards.

Our workflow incorporated dedicated feedback windows after each major milestone—wireframes, design, and development—with our project management system ensuring seamless client collaboration. This structured approach delivered the new lead-generating platform ahead of schedule, allowing August Point Advisors to capitalize on their enhanced digital presence immediately.

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Post-launch support

Our partnership with August Point Advisors didn't end at launch. We continued to support their digital growth, with a particular focus on enhancing their newsletter system to maximize engagement and lead generation potential.

This ongoing collaboration led to the development of Version 2, which brought significant improvements across multiple areas of their digital presence.

Version 2: Expanding functionality and reach for better leads

This version maintains the business value proposition (better leads), grabs attention with a clear progression (from quantity to quality), and sets up the specific improvements that follow, all while keeping engaging.

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Case studies section

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Newsletter system refinement

The newsletter system underwent a complete transformation to better serve their thought leadership goals:

• We developed a sophisticated author management system, allowing August Point to showcase their team's expertise while building credibility with their audience.
• We integrated SEO best practices, such as keyword optimization for improved searchability and optimized FAQs, and streamlined the section layout by removing unused components.
• Added strategically placed call-to-action buttons after key content sections, with automatic positioning based on content visibility.

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Site-wide details that matter

To strengthen August Point's online presence, we added key business facts, such as founding date, street address, city location, and regional details with postal codes.

By incorporating comprehensive contact information and primary email access, we made it simple for prospects to connect. This complete business profile improved both their visibility in local searches and their credibility with potential clients.

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New client showcase system

Perhaps the most significant addition was the creation of a dedicated clients page, powered by a robust CMS. This new section allows August Point to showcase their impressive client portfolio in a structured way, featuring client locations, service types, and direct links to client websites.

The system provides social proof while highlighting the extensiveness of their expertise across the food and beverage industry

Looking forward

The new digital presence positions August Point Advisors for continued growth in the food and beverage consulting space. With robust technical infrastructure and user-friendly design, the platform serves as a powerful tool for client engagement and business development.

This case study is part of our ongoing commitment to transparency and excellence in digital solutions. For more information about our services or to discuss your project, contact our team today.

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