Unofficial Fun

Introduction

Never Miss a Game Again: How Unofficial Fun Scored Big with Fans

Sports fans spend countless hours trying to keep track of when their favorite teams play. When avid fan Brent Doud found himself constantly missing games despite his best efforts, he realized thousands of other sports enthusiasts shared the same frustration.

‍

The Forgotten Game: Understanding the Fan's Dilemma

For passionate sports enthusiasts, following a favorite team should be simple. Yet the reality involves juggling multiple sources, calendar apps, and notifications that often fail to deliver a seamless experience. Brent Doud identified several key pain points affecting fans:

• Fragmented information scattered across various websites and apps made tracking game schedules unnecessarily complex.
• Existing solutions weren't designed with the fan experience in mind, requiring too many steps to access basic schedule information.
• Most platforms couldn't deliver personalized schedules focused only on the teams that mattered to individual users.
• Standard calendar applications made it difficult to distinguish sports events from work meetings and personal appointments.
• Sports fans needed a way to instantly see their team's schedule without searching, scrolling, or sorting through irrelevant information.

‍

Game Plan: Creating the Ultimate Fan Companion

We partnered with Brent to transform his concept into a user-focused platform that would make sports schedules accessible at a glance. Our solution leveraged Webflow's capabilities to create a comprehensive experience for fans in just 3 weeks:

• We designed a streamlined system that delivers monthly updated schedules directly to users' inboxes, eliminating the need to actively seek out information.
• We developed an intuitive schedule maker tool that allows users to create personalized schedules featuring up to 7 games per schedule in the free version.
• We implemented a feature that converts these schedules into downloadable lock screen images, putting game information literally at users' fingertips.
• We crafted a conversion-optimized sales landing page that clearly communicated the value of unlimited schedule creation through paid subscriptions.
• Throughout the development process, we maintained focus on user experience, ensuring that every interaction with the platform was intuitive and frictionless.

‍

‍

Victory Lap: Measuring the Win

Since launch, Unofficial Fun has rapidly become an essential tool for NFL and MLB fans:

• The platform achieved an extraordinary 80% user adoption rate, with users regularly returning to download updated schedules.
• Subscription sign-ups increased by 30% following the implementation of the optimized sales landing page.
• User retention rates exceeded industry averages by 45%, demonstrating the platform's ongoing value to sports enthusiasts.

‍

The Championship Strategy: Lessons from Unofficial Fun's Success

Unofficial Fun's journey illustrates how identifying a specific pain point and addressing it with a focused, user-friendly solution can create remarkable results. By understanding the unique needs of sports fans and creating a platform specifically tailored to those needs, Brent was able to transform a common frustration into a thriving business.

Are your customers experiencing a pain point that no one else is adequately addressing? Book a free discovery call with us to discuss how we can help you build a targeted solution that delivers immediate value and creates loyal users.

‍