Webflow vs Divi | 10 Factors to Decide the Best One

Choosing the right website builder can make or break your online presence. Webflow and Divi are two of the most popular tools in the no-code space—used by millions to design modern, responsive websites. Webflow powers over 500,000 sites and is known for its advanced design control. Divi, part of the WordPress ecosystem, is used on more than 800,000 websites worldwide.

But which one is right for you? In this guide, we’ll compare Webflow and Divi in terms of design, ease of use, SEO, and more—so you can make a confident choice.

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Quick Comparison Table - Webflow vs. Divi

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1. What’s the core difference between Webflow and Divi?

Webflow and Divi are both tools for building websites, but they work in different ways.

Webflow is a full no-code platform. It lets you design, build, and even host websites without writing code. You get full control over layout, style, animations, and SEO—all inside one clean visual editor.

Divi, on the other hand, is a WordPress theme and page builder. It works on top of WordPress, which means you need a WordPress setup first. Divi makes it easy to drag and drop elements on your pages, but you’ll need other tools for hosting, security, and SEO.

If you want everything in one place, Webflow is better. If you’re already using WordPress, Divi might feel more familiar.

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2. Ease of Use

Both Webflow and Divi are beginner-friendly no-code platforms. Still, they suit different skill levels—so let’s compare both in terms of ease of use, setup, and design control.

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Is Webflow easy to use for beginners?

Webflow is designed for flexibility and control, but it can feel a bit advanced for complete beginners. The platform uses a visual editor that looks like professional design software. It introduces terms like margins, paddings, and CSS classes, which might be new to you if you haven’t built websites before.

However, Webflow offers a full learning platform called Webflow University, with step-by-step videos and tutorials. With patience and practice, beginners can learn to build fully responsive and custom websites. It's not the easiest to start with, but it gives you more freedom once you get the hang of it.

How beginner-friendly is Divi’s visual builder?

Divi’s visual builder is one of the easiest tools to use for beginners. It runs on WordPress and uses a front-end drag-and-drop interface. This means you can see exactly what your website looks like while editing it. You don’t need to understand code or web design concepts to get started.

Divi also comes with hundreds of pre-made templates, making it even faster to launch your site. Most beginners find Divi easy to learn within a day or two. If you’re looking for a tool that’s simple and quick to use, Divi is a great choice.

Also worth reading: What Makes Webflow a Better Home for Your WordPress Site

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3. Which gives more design freedom — Webflow or Divi?

When it comes to design flexibility, Webflow gives you more control. It lets you build completely custom layouts from scratch. You can adjust every little detail—fonts, spacing, animations, and interactions—without writing code. Webflow works like a visual version of HTML and CSS, so it’s great if you want full creative freedom. It also has features like flexbox and grid, which help you build responsive designs exactly the way you want.

Divi also offers a lot of design options, but it's more template-driven. You can drag and drop elements, change colors, and choose from hundreds of layouts. However, you're working within a system that’s built on WordPress, so it has more limits. Some custom designs might require extra plugins or code.

If you’re a beginner or want fast results, Divi is easier to start with. But if you want pixel-perfect control and are okay with a learning curve, Webflow is better.

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4. Does Webflow or Divi offer better pre-made templates?

Both Webflow and Divi offer pre-made templates, but they serve different types of users.

Divi has a huge library of over 2,000 pre-made layouts across many categories like business, portfolio, online store, and blog. These templates are built for WordPress users and are very easy to customize using the drag-and-drop builder. You can mix and match sections from different layouts, making it simple to build a website fast—even if you’re a beginner.

Webflow also has over 6000 templates, both free and paid, available through its template marketplace. These templates are modern, clean, and designed by professionals. However, Webflow templates are more advanced and often built for users who want to customize everything. Editing them may take more time and require basic knowledge of Webflow’s visual editor.

So, if you want fast results with easy edits, Divi has the edge. But if you're looking for high-quality, modern designs that offer deeper customization, Webflow’s templates are better.

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5. How does Webflow CMS compare to WordPress with Divi?

Webflow and WordPress (with Divi) both offer content management systems (CMS), but they work very differently.

Webflow CMS is built directly into the platform. It lets you create custom content types—like blog posts, team members, or products—using a visual structure. You can design each CMS page using the visual editor, and the content is pulled in automatically. It’s fast, clean, and doesn’t require plugins or extra setup. Webflow also includes built-in hosting, so you don’t need to manage updates, security, or backups separately.

WordPress is a full CMS and has been around much longer. It’s open-source, widely supported, and very powerful. With Divi on top, you can design each page using the visual builder, but WordPress still handles the content. It also supports plugins like Yoast for SEO, WooCommerce for stores, and many others. However, managing WordPress means you’re responsible for updates, hosting, backups, and security.

Overall, Webflow offers a simpler, all-in-one CMS experience, while WordPress with Divi gives you more flexibility and plugin options—but with more maintenance. Your choice depends on how much control and setup you’re comfortable with.

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6. Can you create advanced animations with Divi or Webflow?

Yes, both Webflow and Divi allow you to create animations, but Webflow offers much more control and depth.

Webflow is known for its advanced interactions and animations. You can build custom animations that respond to scroll, hover, click, or even page load. For example, you can create parallax effects, animated menus, or scroll-triggered transitions—all without writing code. Webflow uses a visual timeline editor, similar to animation tools like After Effects. This gives you pixel-perfect control over timing, easing, and triggers, making it ideal for complex, dynamic designs.

Divi also supports animations, but in a simpler way. You can add fade-ins, slide-ins, and bounce effects to sections or elements. Divi’s animation settings are easy to use and great for beginners, but they’re not as flexible. You can’t build deep, scroll-based or multi-step interactions without adding extra code or plugins.

If you just need basic effects to make your site feel more alive, Divi is enough. But if you want full creative freedom to build interactive and engaging animations, Webflow is clearly the better option.

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7. SEO and Performance

Getting traffic starts with good SEO. Webflow and Divi both offer tools to help, but how much control you get depends on the platform.

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Is Webflow good for SEO and speed?

Yes, Webflow is very strong in terms of SEO and site performance. It provides built-in tools to manage page titles, meta descriptions, image alt text, and Open Graph settings—all without needing plugins. You can also set up 301 redirects, canonical tags, and generate clean, semantic HTML code, which helps search engines better understand your site.

Webflow’s hosting is powered by Amazon Web Services and Fastly CDN, ensuring your site loads quickly worldwide. It also uses automatic image optimization, lazy loading, and clean code, reducing load times and enhancing user experience. These speed advantages can help improve SEO rankings.

Since everything is integrated into the platform, you don’t have to worry about updating plugins or managing performance manually. In short, Webflow offers full SEO control with fast, secure hosting, making it an excellent choice for search visibility and page speed.

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Is Divi SEO-friendly on WordPress?

Divi can be SEO-friendly, but it depends on how you set it up. Divi itself includes basic SEO options, like custom titles, meta descriptions, and image alt text. However, most people pair it with SEO plugins like Yoast SEO or Rank Math to unlock more advanced features like XML sitemaps, schema markup, and SEO scoring.

Since Divi runs on WordPress, your site’s performance also depends on your hosting, themes, and plugins. Some users report that Divi can be slower if you load too many design elements or animations. You can fix this with caching plugins, image optimizers, and speed boosters, but it takes extra work.

The good news is that WordPress is highly flexible for SEO. You have more tools and plugins, but you also have to manage updates, security, and speed manually. So yes, Divi can be SEO-friendly—but it needs the right plugins and a bit of performance tuning to get the best results.

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8. Do you get hosting with Webflow or need your own with Divi?

With Webflow, hosting is included. When you build a site on Webflow, you can publish it directly using their fast and secure hosting. It runs on Amazon Web Services (AWS) and uses a global Content Delivery Network (CDN) for speed. You don’t need to manage servers, updates, or security—everything is handled for you. This makes it easy and reliable, especially for beginners or small businesses.

With Divi, you need your own hosting because it’s a WordPress theme and builder. To use Divi, you must first set up a WordPress site on a hosting provider like Bluehost, SiteGround, or others. You’re also responsible for handling updates, backups, and performance settings.

So, Webflow is a fully hosted solution, while Divi depends on WordPress hosting. If you want an all-in-one platform with less setup, Webflow is simpler. But if you prefer more control and flexibility, Divi with WordPress hosting can be a good option.

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9. How much does Webflow cost compared to Divi?

Webflow and Divi have different pricing models tailored to their respective platforms.

Webflow Pricing:

Webflow offers various Site Plans for individual websites:

• Starter Plan: Free, includes Webflow.io domain and limited features.
• Basic Plan: $14/month (billed yearly), suitable for simple sites without a CMS.
• CMS Plan: $23/month (billed yearly), designed for content-driven sites with CMS capabilities.
• Business Plan: $39/month (billed yearly), for high-traffic sites requiring advanced features.

Additionally, Webflow provides Workspace Plans for teams and agencies, with pricing based on the number of seats and collaboration features.

Divi Pricing:

Divi, developed by Elegant Themes, offers two main pricing options:

• Yearly Access: $89/year, includes access to Divi, Extra theme, Bloom email opt-in plugin, Monarch social media plugin, and product updates.
• Lifetime Access: $249 one-time payment, providing lifetime access to all themes, plugins, updates, and premium support.

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10. Should you use Webflow or Divi for your next website?

Choosing between Webflow and Divi depends on your needs, experience, and goals.

Go with Webflow if you want full control over your design and need a modern, all-in-one platform. It’s perfect for designers, agencies, and startups who want clean code, built-in hosting, and advanced animations without relying on plugins. If you’re comfortable learning a new interface and want something that works out of the box—with great performance and SEO—Webflow is a smart choice.

Choose Divi if you’re already using WordPress or prefer a simpler drag-and-drop builder. It’s ideal for beginners, bloggers, and small businesses who want to launch a website quickly using templates. Divi also lets you build unlimited websites under one license, which is great for freelancers and agencies on a budget.

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