Explore an in-depth review of Formstack, a versatile form-building and workflow automation tool. Learn about its key features, benefits, pricing, and alternatives to streamline your business processes
What is Formstack?
Formstack is a flexible online form builder and workflow automation platform that helps businesses gather data, manage processes, and automate tasks. It lets users create custom forms, surveys, and documents without needing coding skills. With its drag-and-drop interface, Formstack makes form creation easy and integrates with tools like Salesforce, Google Sheets, and Mailchimp.
Besides data collection, Formstack provides advanced features like conditional logic, workflow automation, and document generation, making it a powerful tool for businesses aiming to streamline operations, improve data accuracy, and boost productivity.
Key Features of Formstack
- Drag-and-Drop Form Builder – Easily create custom forms without coding, using the intuitive drag-and-drop interface.
- Conditional Logic – Customize forms based on user responses by showing or hiding fields, creating personalized and dynamic forms.
- Workflow Automation – Automate repetitive tasks like notifications, approvals, and data routing, helping teams save time and reduce errors.
- Integrations – Integrate with popular tools like Salesforce, Google Sheets, Mailchimp, Zapier, and more to streamline data collection and management.
- Document Generation – Automatically generate documents, contracts, and reports from form data, streamlining your paperwork process.
- Secure Data Collection – Collect sensitive data with built-in security features, including SSL encryption and compliance with GDPR, HIPAA, and other data protection regulations.
- Advanced Reporting & Analytics – Gain insights into form performance and track submissions with customizable reports and real-time analytics.
- Mobile-Friendly Forms – Ensure that your forms are accessible and user-friendly across all devices, making it easy for respondents to complete them anywhere.
- Electronic Signatures – Add electronic signature fields to forms, allowing for secure and legally binding document signing.
Benefits of Formstack
- Time Savings – By automating tasks like data collection, approvals, and notifications, Formstack significantly reduces manual effort, allowing your team to focus on higher-priority work.
- Improved Accuracy – With features like conditional logic and workflow automation, Formstack reduces human errors and ensures that data is processed accurately and consistently.
- Increased Efficiency – The platform’s easy form creation process and powerful integrations with other tools help businesses streamline their workflows and eliminate bottlenecks, improving overall productivity.
- Scalability – Whether you're managing a few forms or thousands, Formstack scales to meet the growing needs of your business, offering flexible plans and features that adapt as your company grows.
- Customizable Solutions – Formstack’s customization options, including document generation and branding, allow businesses to tailor forms to their specific needs, providing a more personalized and professional experience.
- Better Collaboration – With shared workspaces and the ability to route data and tasks to specific team members, Formstack enhances collaboration and ensures smooth communication across departments.
- Cost Savings – By reducing manual work, eliminating paperwork, and automating key processes, Formstack helps businesses lower operational costs and improve their bottom line.
- Enhanced Customer Experience – With mobile-friendly, user-friendly forms, your customers or clients can easily fill out forms, sign documents, or complete surveys, improving their overall experience with your brand.
Limitations of Formstack
- Complex Pricing Structure – Formstack’s pricing plans can be expensive for small businesses, especially with the advanced features like workflow automation and document generation, which are available only on higher-tier plans.
- Learning Curve for Advanced Features – While basic forms are easy to create, using advanced features like workflows, integrations, and conditional logic can require more time to learn and set up properly, especially for non-technical users.
- Limited Customization on Lower Plans – The more advanced customization options, such as branding and detailed report generation, are available only on the higher-tier plans, limiting flexibility for users on basic plans.
- Occasional Performance Issues – Some users have reported slow load times or occasional glitches when handling large forms or high volumes of submissions, which can impact the user experience.
- Limited Reporting & Analytics – While Formstack offers basic reporting, some users may find its analytics tools less powerful compared to dedicated business intelligence platforms, lacking in-depth insights and visual data representation.
- No Free Plan for Teams – Although the free plan is available for individual use, it’s very limited in terms of features and functionality, especially for teams who require more advanced tools for collaboration and process management.
- Requires Multiple Integrations for Full Functionality – To fully leverage Formstack’s capabilities, such as CRM integrations or third-party tools, users may need additional services like Zapier, which could increase costs and complexity.
Pricing of Formstack
- Forms Plan – Starting at $83/month (billed annually). This plan includes 25 forms, up to 1,000 submissions per form, 2GB of storage, unlimited form views, workflows access, dynamic task assignment, form-to-form prefill, and custom branding.
- Suite Plan – Starting at $250/month (billed annually). This plan includes all features of the Forms plan, plus 100 forms, 10GB of storage, 250 document merges, 100 document templates, unlimited document signatures, group approvals, smart lists, and data routing.
- Enterprise Plan – Custom pricing. This plan provides a custom package with unlimited forms and submissions, dedicated customer success management, single sign-on features, security and compliance management, and user-level permissions.
Who Should Use Formstack
- Small to Mid-Sized Businesses – Formstack is great for businesses that need to automate data collection, create customized forms, and streamline workflows without technical expertise. The affordable pricing makes it accessible for small teams.
- Enterprises – With its advanced features like workflow automation, data routing, and secure document management, Formstack is well-suited for large organizations that require complex form solutions and need robust support.
- Healthcare Providers – Formstack’s HIPAA-compliant features make it ideal for healthcare providers who need secure forms for patient intake, consent forms, and medical surveys.
- HR Teams – HR departments can use Formstack to manage employee data, onboarding, job applications, and performance reviews with secure, customizable forms.
- Marketing Teams – Formstack allows marketers to create lead generation forms, surveys, and event registrations, and integrate them seamlessly with their CRM or marketing automation tools to optimize campaigns.
- Nonprofits – Nonprofits can use Formstack for donation collection, volunteer sign-ups, event registrations, and surveys while keeping costs low with its user-friendly tools.
Formstack May Not Be Right for You If
- You Need an Extremely Budget-Friendly Option – While Formstack provides powerful features, its pricing can be high for small businesses or startups, especially if you're just looking for basic form creation or need more budget-friendly options.
- You Require Simple Forms – If your needs are basic, like creating simple surveys or contact forms, Formstack might feel overbuilt for the task. Simpler, free alternatives like Google Forms could be more appropriate.
- You Need Advanced Customization – While Formstack offers customization, it may not provide the deep design or functionality flexibility some businesses need. For highly complex or unique workflows, you may need a more customizable solution like Typeform or Microsoft PowerApps.
- You're Looking for a Completely Free Plan – Formstack's free plan is very limited in terms of form submissions and features. If you need robust features without spending, you may need to explore other platforms offering free plans with more functionality.
- You Need Extensive Reporting or Analytics – Formstack’s reporting tools are useful but might not meet the needs of businesses that require complex, customizable reporting or advanced data analytics features, which other platforms like Google Analytics or Power BI might offer.
Alternatives to Formstack
- Jotform – A popular and easy-to-use online form builder, Jotform allows users to create custom forms, collect payments, and automate workflows. It offers a free plan with limited features, making it a good option for smaller businesses and individuals. Read our detailed review of Jotform.
- Typeform – Known for its interactive and user-friendly forms, Typeform offers excellent customization and a visually appealing interface. It’s perfect for those who need more engaging forms, but it may come at a higher cost for advanced features. Read our detailed review of Typeform.
- Google Forms – A free and simple solution for creating basic forms, surveys, and quizzes. While it lacks the advanced features of Formstack, Google Forms is perfect for teams that need a straightforward, no-cost option for data collection.
- Wufoo – Wufoo offers an easy drag-and-drop form builder with a strong set of templates and integrations. It’s suitable for businesses that need forms for events, registrations, or surveys but may not need the advanced workflow automation features of Formstack.
- Cognito Forms – This platform provides customizable forms with features like conditional logic, payment integrations, and advanced reporting tools. Cognito Forms is a great alternative for businesses looking for a robust form builder at an affordable price. Read our detailed review of Cognito Forms.
- Zoho Forms – Part of the Zoho suite, Zoho Forms integrates well with other Zoho apps and offers a user-friendly platform for creating forms, automating workflows, and collecting data. It’s ideal for businesses already using Zoho’s ecosystem. Read our detailed review of Zoho.
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FAQs About Formstack
How does Formstack work?
Formstack allows users to create custom forms using a no-code, drag-and-drop interface. Once forms are created, they can be shared or embedded on websites. Formstack automates workflows by routing submissions, sending notifications, and integrating with other tools like Salesforce and Google Sheets. It helps businesses collect, manage, and process data efficiently without requiring technical expertise, making it ideal for businesses of all sizes.
Is Formstack free to use?
Formstack offers a free plan with limited features, allowing users to create up to 3 forms and receive 100 submissions per month. However, for more advanced features like unlimited forms, data storage, and integrations, paid plans such as the Bronze, Silver, or Gold plans are available. These plans are billed annually and provide more robust functionality for growing businesses and teams.
Can Formstack integrate with other tools?
Yes, Formstack offers integrations with popular applications like Salesforce, Google Sheets, PayPal, Mailchimp, and Zapier. These integrations allow seamless data transfer between Formstack and other platforms, helping automate workflows and reduce manual entry. Formstack also provides API access for custom integrations, enabling businesses to connect with additional tools and services specific to their needs.
What are the security features of Formstack?
Formstack provides robust security measures, including SSL encryption to protect data during submission. It is also compliant with GDPR, HIPAA, and other regulatory requirements for businesses that handle sensitive or medical data. Additionally, Formstack offers role-based access, user-level permissions, and data recovery options to ensure data integrity and security for teams of all sizes.
How customizable are Formstack forms?
Formstack offers a high level of customization for creating forms. Users can adjust the form's design, branding, and layout, including adding custom logos and CSS styling. The platform also provides advanced features like conditional logic, custom workflows, and form-to-form prefill, allowing businesses to tailor forms to their specific needs, ensuring they align with company branding and operational requirements.